Case Study: Red. Brand Identity and UI Design for the Red Cross Society
Check the details of the design process on brand identity and UI design I had taken when rebranding Red Cross. Main aim on this is to ensure that the Red Cross is well known and versatile with everybody.
This case study breaks down the experimental design approach I had taken, when developing an identity for the Kenya Red Cross Society and also a comprehensive UI concept for its app.
Enjoy and have fun!
Task
Brand identity, UI Design
Idea
The idea here was to build a strong identity that reflects brand values as well as helps it get recognized easily and communicate with the relevant parties in a friendly manner.
Brand Identity Design
Firstly, it was essential to work on a powerful brand that would be based on simplicity and minimalism effectively applied to both marketing goals and mobile interactions, providing the intended presence.
The new logo identity comprises of the current + symbol conjoined with a typo on it, making it simpler and easier to recognize
I took advantage of the current color power and its remarkable ability to grab attention in a split seconds. The primary brand color is red, being an omnipresent color of alarm and signal. I added a light blue color setting the effective contrast and playfulness and supporting the flexibility of the palette for the defined objectives.
Another element of visual branding was the set of abstract geometric shapes to be consistently used across various branded items, advertising materials, delivery bags, social networking, and mobile application screens. Take a look at the variety of branded items and advertising design.
